Quickbase - EmpowerPro

EmpowerPro is a week-long, virtual event series that goes deep into the Quickbase product for their customers. To create buzz and get customers excited, I worked with the Quickbase team to create a social spot and opening video for the event, and show how Quickbase can transform ordinary work into extraordinary impact.

Role: Lead Animator/Editor

Client: Quickbase

Process

The shapes are flat layers animated in 3D space in After Effects, with the echo effect being used to leave a trail to create the dimension that you see throughout the spots. The branding for the event called for variation of color from the start and end of the “worms.” This was simple to implement by animating the color of the lead shape over the course of it’s path.

Having the shapes as 2D layers, also allowed us to parent characters to the moving platforms, as well as house footage and headshots to help tell our story.